The Biggest Network Marketing Myth

Ever since I discovered the concept of “attraction marketing,” I’ve become a student again, constantly studying e-book after e-book to gain valuable information to pass on to others. One of my favorite ones is Ann Seig’s 7 Great Lies of Network Marketing, I just couldn’t wait to share what I’ve learned form this great free resource. And those are some of the biggest myths of network marketing.

I’ll be sharing these myths with you over the next week or two, in the hopes that you will pass them on to your downline, so that together, we can stop the attrition and start creating millionaires!

Myth #1: Everyone Is Your Prospect

This belief is what fuled the “3-foot rule” that I just couldn’t bear to follow.

This myth causes folks to talk to every waitress, gas station attendant, Kinko’s clerk, stranger in the mall, you name it. This is the belief that everyone is a prospect.

Why is this myth? Think about it…

Not everyone is looking to start their own business.

Not everyone is your prospect. Not everyone has the time it takes to build a business. Some people don’t have the patience. Others don’t have the money. The fact is there are people in the world who want to own a business, and those that are happy with their 9 to 5 job. Other people just don’t have what it takes to be an entrepreneur…and that’s okay. As a society we need doctors, we need chefs, we need farmers, we need teachers. The point is, civilization works because of our diversity.

Now, this doesn’t mean that you shouldn’t talk to your warm market about your business, and it doesn’t mean that you shouldn’t talk with leads. It also doesn’t mean that people haven’t succeeded using the 3-Foot Rule, but, for me, those traditional methods never really worked. So, I turned to internet marketing.

Whether you are marketing face-to-face or on the internet, remember this: you don’t need to convince ANYONE to get into your business. It’s a waste of your time and energy. In fact, I am now building my business using this motto:

No one is worth my time until they’ve shown an interest in what I am offering.

It doesn’t matter how qualified you think a person is, or how great you think they would be at the business. Surprisingly, it isn’t even enough if a person wants to start their own business. Until they take action to get more information on how to do it, they’re nothing more than a bystander. They aren’t a player in the game, so they aren’t worth your valuable time and energy.

As a business owner, it isn’t your job to convert people into business owners. As business owners we need to get the maximum return for our time and effort. That means talking with people who are, for the most part, already on your same wave length. They believe in network marketing, and understand that the business is just that, a business, and not a job, which requires effort.

By following the “everyone is a prospect” mentality, you may be making things harder on yourself than need be. Why spend your valuable time trying to force a business down someone’s throat? Why do that when there are millions of people out there who want to start their own business, and who are willing to come to you for advice on how to build the business. They are the ones who deserve your time and attention. They are they are the true prospects.

And THAT is why the primary focus of an attraction marketing campaign is providing valuable information to others. If you are just quoting pre-printed material issued by your company, you aren’t offering value. Your prospects can read that for themselves. How can you get a person to join your team or company over another one? Well, the answer is two-fold:

First, by being visible on the Internet, because that is where people go for information. This is why you use the free marketing tools at Renegade University. If you are on page 56 of a Google search for your business, people can’t find you. If they can’t find you, they can’t ask you for your help.

Second, by offering your prospects valuable information that others aren’t. I’ve had prospects tell me that they would prefer to be on my team because I didn’t just try to make the quick close.

Through my articles people learn more about my business than through the glossy sales material everyone else is giving them. They want to be with the person that sets themselves apart from the rest of the pack.

So, how do you learn how to start an attraction marketing campaign? How do you get valuable information to give others? The Renegade University will take you step-by-step through the process.

Renegade University is a training system that is set up for beginners who are getting started with Internet Attraction Marketing who are looking for a simple, easy to follow path to start seeing results as quickly as possible. If you are a beginner and you really want to get full understanding of this new model of building your Network Marketing business, this system will give you the best overview. You can join Renegade University Free by visiting: www.networkmarketingbuildsmart.com

After you join the Renegade University you need to make sure that you truly become a student of success.

Stay tuned for Myth #2…
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Roxana is Internet Attraction Marketing Coach. She is teaching Network Marketers from many different companies how to attract prospects to them and create a cash flow while building their MLM business. Roxana works with network marketers who seek a crash course in this new attraction-based marketing model. You’ll obtain the tools and know-how that get your team up and running fast while positioning you as the expert. You can contact Roxana through: www.roxana-castillo.com
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